Analytics

The master overview. Today, yesterday, last 7 and 30 day numbers — sessions, orders, revenue, and conversion rate, with App / Android / iOS / Web filters. Every other dashboard launches from here.

Shows which UTM source is bringing real sales — not just clicks. Sessions, orders, revenue, and paid revenue laid out side by side for every source.

Tracks every draft order placed by the CRM team. Which converted, which got cancelled, and where each one came from. The honest measure of how much revenue CRM is actually pulling.

Revenue from the mobile app only — Android and iOS combined — broken down by product category. The clean view of how the app is performing on its own.

Who is on the website right now. Their source, the page they are on, and their device — refreshing on its own. The 'what is happening this minute' screen.

Website conversion rate and sales — website only. App orders and drafts are stripped out so you see how the actual website is performing on its own merits.

Total revenue across web and app, with discount and coupon impact included and drafts removed. The closest view to what we actually banked.

Which product is selling on which channel. Useful for spotting whether a product runs better on web, app, or through CRM.

Meta, Google, CRM, and Direct lined up side by side — sessions, add to cart, orders, and revenue for each. One screen tells you which channel is winning.

The end-to-end website funnel — Sessions → Add to Cart → Checkout → Order — for every source. Drop-off is visible at every step. Click any source to drill in.

Fastrr checkout funnel hour by hour — Add to Cart → phone entered → payment started → payment done. Tells you exactly which step is leaking.

The user-level companion to Checkout Journey. Lists actual customers stuck at each stage — the ones the CRM team can call back today.